As a part of the MILO in2CRICKET program, in each state CA contracted players attended a public relations launch. This was coordinated in conjunction with teaching staff who were acting as School Ambassadors for the well-recognised cricket development program. Event Dynamix liaised with chosen schools, coordinated state cricket association staff to run clinics, worked with player managers, ACA and CA to facilitate high profile players to appear at the launches and liaised with CA media staff to develop professionally run media events in each state.
Client
Cricket Australia – MILO in2CRICKET School Ambassador LaunchServices
Strategic ConsultationStakeholder Liaison
Logistics
Event Management
Review and Evaluation
Skills
ActivationMarketing